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Wednesday 17 January 2018

his misses:

Steve Jobs pushed the envelope many times when it came to product design, and the results weren't always pretty. Here are seven of his products that failed commercially or functionally:

1. Apple III (1981) - The successor (pictured) to the very popular Apple II was focused on business users and priced accordingly. Unfortunately, the hardware was unreliable. Apple lost the business market to the IBM PC, launched the same year, and a rapidly expanding market of PC clones.

2. Lisa (1983) - The first commercially produced computer with a graphical user interface. It quickly fell into the shadow of the cheaper Macintosh, launched a year later.

3. NeXT Computer (1989) - Jobs' venture, after being forced out of Apple, created a computer that was in many ways ahead of its time, but in the vein of the Apple III and Lisa, it was also too expensive.

4. Puck Mouse (1998) - The new iMac was the first major product created after Jobs' return to Apple in 1996, and it was a big success, despite its tiny, round mouse. Users couldn't tell which way it was oriented by feel, and it tended to disappear in the cup of the hand, making it hard to use.

5. The Cube (2000) - This small desktop computer was beautifully encased in a cube of clear plastic. It won design awards but was a flop in stores because of its high price. Also, it didn't really offer any functional benefits over other Macs. Apple's designs are iconic, but people aren't usually willing to pay a premium for design alone.

6. iTunes phone (2005) -- It's easy to forget that the iPhone wasn't Apple's first venture into the mobile phone business. As a phone, it was decent if unexciting, but as a music player, it fell far short of the iPod. It could only hold 100 songs.

7. Apple TV (2007) -- Apple's foray into the living room was an uncharacteristically half-hearted effort -- Jobs later referred to the Apple TV as a "hobby". It was a small box that connected to a TV and to a Mac in the home. A tiny remote allowed the owner to play music and movies from the PC on the TV. It was expensive and complicated to set up and use.

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