Friday 20 July 2018

Here's he top scorers and the own goals of World Cup sponsorship deals

With the World Cup final in Rio on Sunday, it's worth taking a look at some of the competition's commercial winners and losers. Despite his unfortunate back injury in the quarter finals, Brazil's Neymar (inset), along with Colombia's James Rodriguez, both 22, were the tournament's star performers and front the queue for striking major sponsorship deals.

While football is way down most American sports fans' list, USA head coach Jurgen Klinsmann rocked the samba. Baseball, American football, basketball and ice hockey may earn rich rewards from New York to LA, but the MSL must now believe they can command a slice of the action.

England returned home from Brazil demoralised. The team melted faster in the Amazon heat than captain Steven Gerrard in the Lucozade Sport cooling break ads.

Uruguay's Luis Suarez got the boot from Adidas after biting Italy's Giorgio Chiellini on the shoulder. The fiasco made money for an enterprising Chinese bottle opener maker and allowed Italian pasta brand Barilla to lampoon 'Chewy' in ads.

Closer to home, Gareth Bale signed up for BT. In ads, the Welsh winger talks about playing for Southampton and Spurs before joining Real Madrid for €100m last season. But despite all his mega-bucks deals, Bale could end up like Northern Ireland's George Best and Real Madrid legend Alfredo Di Stefano and never get to play in the World Cup finals.

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