herald

Monday 11 December 2017

giving fans something to cheer about

Munster Rugby's Musgrave Park is now known as Irish Independent Park.

To announce the 10-year naming rights deal a marketing campaign, price promotions and ticket giveaways were rolled out.

Sampling targeted nearby homes and taxi drivers, a best-fan competition on social media and branded match cheering sticks featured.

Pictured in the stadium are Independent News & Media's marketing director Geoff Lyons and Munster Rugby's commercial manager Enda Lynch.

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