herald

Tuesday 19 June 2018

GAA director is marketer of year

GAA commercial and stadium director of Croke Park, Peter McKenna, has been named Marketer of the Year 2013.

The judges said Mr McKenna was impressive due to his skilful marketing of two distinctive but interwoven brands.

"Combining cultural and fan sensitivity with an acute sense of commercial awareness and using traditional and new media, he plotted a path to a future which has resulted in increased numbers attending GAA games, more audience and sponsorship participation," they said.

Mr McKenna said: "I'm delighted to win this accolade, it's a tribute to both me and the colleagues I work with on one of the most iconic brands in the country."

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