'Fiver Friday is on course to be biggest ever', says Joe
RTE broadcaster Joe Duffy says the uptake for this year's "Fiver Friday" is on course to be the biggest ever.
Liveline brought Fiver Friday back in a bid to help smaller businesses across the country get back on their feet after the "Beast From The East" and Storm Emma.
"It's bringing businesses together, and they see that it's not always bigger businesses against smaller businesses. They are seeing the buzz this is getting - and they want to be a part of that," Joe said.
Fiver Friday was started in 2008 to help smaller businesses during the recession.
It last made an appearance in 2015, before Joe decided to bring it back to get people shopping local again after the recent heavy snow.
"It's also a good bit of craic, and if it gets people shopping in their local towns today, they may do it again next Friday or the last Friday of the month or something," he said.
"The idea is so simple, but it is working. There are no losers here. It's a win-win situation."
As for his own favourite deals, Joe said he's keeping a close eye on the dog bandana being sold by a schoolgirl.
"A 12-year-old girl rang up the show this week for Fiver Friday," he said.
"I didn't realise she was just a child and she was on air asking if she could take part in Fiver Friday. She rang from school - I could hear the class in the background.
"She's selling dog bandanas. She's already stocked in four shops so she'll be fine. There are loads of genuine bargains."
These bargains include an €800 Dolce and Gabbana dress selling for €5 in a North Dublin boutique and Mattress Mick with duvet sets and pillows going for a fiver.