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Monday 11 December 2017

Fifty Shades' kinky billionaire whips Mrs Brown at box office

Jamie Dornan and Dakota Johnson in 50 Shades of Grey
Jamie Dornan and Dakota Johnson in 50 Shades of Grey

Fifty Shades of Grey has beaten Mrs Brown's Boys' stellar opening weekend at the Irish box office.

Brendan O'Carroll's comedy had the biggest opening weekend in Ireland in 2014, hauling in €1.02m.

However, it seems billionaires with whips trump cross-dressing Dublin matriarchs as Fifty Shades took in a combined €1.3m across Ireland.

The next highest box office draw this year was Liam Neeson's Taken 3 (€721,000) and American Sniper starring Bradley Cooper (€481,300).

Starring Northern Irish heartthrob Jamie Dornan and Dakota Johnson, Fifty Shades also broke records in the UK and the US.

In the UK, the film had the biggest ever opening night for a film with an 18 cert, taking €6.2m (£4.6m). It also took the record for the biggest Universal studios opening of all time in Britain, trouncing the figure achieved by Ted (€1.11m).

The combined gross for the UK and Ireland for the whole weekend is €19.2m (£14.3m).

In the US it was the biggest ever Valentine's weekend debut ever, grossing €71.6m ($81.7m) compared to the previous record holder, Valentine's Day, at €49.3m ($56.3m). Fifty Shades is the 10th biggest opening of all time in Ireland.

TAKE

Harry Potter & The Deathly Hallows: Part 2 boasts top spot with an opening weekend take of €2.05m. It is followed by The Dark Knight Rises (€2.02m), The Simpsons (€1.97m), Shrek the Third (€1.81m), Quantum of Solace (€1.75m), Shrek 2 (€1.68m), Skyfall (€1.6m), The Dark Knight (€1.45m), and Harry Potter & The Philosopher's Stone (€1.37m).

While fans have been snapping up tickets, critics are not as enamoured with the sexy flick.

"You get dirtier talk in most action movies, and more genitalia in a TED talk on Renaissance sculpture," said a critic from the New Yorker magazine.

hnews@herald.ie

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