The world of workout DVDs has an unlikely new star in the shape of veteran Manchester United winger Ryan Giggs.
The 37-year-old's Giggs Fitness: Power & Strength Through Yoga DVD is expected to become a best-seller.
Pre-sales demand meant it was already in the top 20 best-selling fitness DVDs last week alongside more traditional names such as Jane Fonda, Davina McCall, Claire Nasir and Coronation Street's Beverley Callard.
HMV's Gennaro Castaldo said more men were buying celebrity workout DVDs.
He said: "It may have something to do with the fact interactive console games are proving an increasingly effective way to improve levels of fitness in the home.
"It's interesting that Ryan Giggs is about to release his own fitness DVD, which has been pre-ordering really well online at hmv.com.
"As a high-profile and respected footballer, who has always looked after himself and set a fantastic example to others, he must be well-placed to appeal to quite a few health-conscious guys, and so capitalise on this growing trend."
Manchester United's most decorated player and appearance record-holder, Giggs was crowned PFA Player of the Year and BBC Sports Personality of the Year in 2009.