Eoghan's flying flag for feminism
HE is fast becoming one of RTE's golden boys, and now Eoghan McDermott wants to show that he is a ladies' man - with a new feminist documentary.
The 31-year-old said he wants to put together a one-hour special looking at issues such as how women are portrayed in music videos.
The 2fm presenter told the Herald that he refuses to even play J-Lo's new track, Booty, because the video in which she dances provocatively with Iggy Azalea is "just too much".
"It's the worst indictment of humanity going," the broadcaster said.
"I point-blank refuse to play it. As many people fighting the good fight when it comes to this is helpful."
The Knocklyon native is being nudged in the right direction by his sister, Roe, a well-known sex columnist who recently packed it all in and flew to San Francisco to take up a coveted Fullbright scholarship.
Her studies are filtering back to her brother at home, and he wants to front a TV programme about how women are "objectified".
McDermott has already pitched the idea to the powers-that-be in Donnybrook.
Meanwhile, a brand new RTE2 comedy pilot with the big-haired broadcaster at the helm is due to air before Christmas.
McDermott, who divides his time between London and Dublin and has been slowly edging his way to the top in RTE, has recorded You Choose or You Lose with Love/Hate hunk Aaron Heffernan, among other guests.
"It's a bit like Would You Rather - with comedians," he said.
But he is still unclear if it will be picked up for a full series.
"I think it was made with half an eye on the UK market, which happens with new formats - they're made to be optioned everywhere," he said.
But with a strong Irish panel, it would come as no great shock if the state broadcaster moved to make the show a regular fixture on our screens.
Alison Spittle and Hilary Rose from Republic of Telly added some female charm to the pilot panel.
Keith Farnan and Fred Cooke were there too.
If the show does get the go-ahead, McDermott is not afraid of running out of guests.
"There's an awful lot of comedy talent in Ireland and a lot of them seem to fall by the wayside," he said.
"You just need to have that fire ignited."
COLETTE FITZPATRICK: P31