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Dubs star has last laugh with his women's shoes

DUBLIN footballer Eamon Fennell's team-mates have given him a serious ribbing over his new business venture -- a shrinkable female shoe.

The midfielder designed the shoe, which rolls up into a ball and fits into a clutch bag as a way of relieving sore feet after a night on the tiles.

It has taken Eamon over a year to bring his idea to fruition, but he says some of the All-Ireland-winning Dublin team were "sniggering" at his idea when it first began.

But the slagging never discouraged him from pursuing his new business venture, he said.

"Never. All the lads can say what they want but that's not who I'm aiming at. In fairness, they've been supportive. Only one or two will snigger or comment.

"They're not my target audience so I don't care. I knew I'd get a bit of ribbing from them -- I expected that."

"I get the same response from everyone when I say it to a group of lads, there's a bit of sniggering and a bit of banter back and forth."

But he added: "Once they actually see the product they begin to see that I'm really doing this."

Eamon has developed a vending machine called Trix N Trax, which will dispense the flat shoes and an emergency bag of beauty products.

His girlfriend, Fiona Creely, and other female pals tried and tested the shoes, which are made in Hong Kong.

"She's happy to be getting free shoes and make-up, I gave samples to her and to some of my other female friends as well.

"It's after taking a year and a half to get it from the idea stage to where I'm at with it now. All it was in the beginning was an idea and I didn't know how to pursue it."


He explained: "Going to night clubs I've always seen girls walking around with their shoes in their hand or complaining that there feet are sore or that their heels are too big.

"A girl I know fell in a night club and shattered her ankle and ended up suing the club. So this could benefit the girls and the night clubs." He says the Gaelic Players Association was "very supportive" of his idea and suggested an online sales course which helped him narrow his ideas.

"It's been very tough getting it to this stage because the shoe has to be a certain degree of thickness and the material has to be a certain type. I didn't want to create something cheap either."

Eamon says his SOS kit of make-up and essentials will retail for around €15 while his shoes will be priced at around €8.