herald

Saturday 16 December 2017

Dublin women top spend on clothes at €80-a-month

WOMEN spend an average of just over €65-a-month on clothes, with Dublin women the most fashion conscious.

Fashionistas in the capital spend €15 more on themselves every month than the average woman nationwide.

And that is not all they shell out on getting the right look - they drop another €36.13-a-month on buying new shoes, compared to the national average of €30.53.

A survey of 1,000 women aged between 18-54, which was carried out for the Herald by Millward Brown, found that the average woman spends nearly €100-a-month between clothes and footwear. The average figures break down as €65.77 for clothes and €30.53 for footwear.

However, there are interesting variations depending on where women are living.

Women outside of Dublin, in the rest of Leinster, spend €60.78-a-month on clothes, compared to €58.55 for women in Munster, and €59.96 in Connaught and Ulster.

Possibly reflecting their economic circumstances, younger women aged between 18 and 24, spend the least amount of money every month on clothes, with an outlay of just €49.53.

This is in contrast to the highest spenders on fashion which is the 25 to 34 age group, with women in this group shelling out €72.37-a-month.

Scrimp

However, interestingly, the survey shows that older women don't want to scrimp when it comes to buying shoes.

The average spend of a 25 to 34-year-old woman was €27.86 every month on footwear, compared to €33.54 in women aged between 45 and 54.

But around one-in-ten (12pc) respondents said they spent €10-a-month on clothes.

"People are definitely thinking about what they are buying. Hence personal shopping is busier than ever. We have trebled our capacity really since the recession started," said Clara Halpin who is the head of personal shopping at Arnotts.

"They are definitely looking for that perfect capsule wardrobe," she added.

See pages 32-33

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