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Sunday 19 January 2020

Dublin firefighters launch ethical clothing brand

Firefighters Neil McCabe, Damian Bligh and Stephen O’Reilly, who have established their own ethical clothing brand. Photo: PA
Firefighters Neil McCabe, Damian Bligh and Stephen O’Reilly, who have established their own ethical clothing brand. Photo: PA

Three eco-conscious Dublin firefighters have established their own ethical clothing brand.

Grown is the creation of firefighters Neil McCabe, from Rush - who serves in North Strand; Stephen O'Reilly, from Tallaght - who serves in Dolphin's Barn; and New Zealand native Damian Bligh, who lives in Lucan and serves in Blanchardstown.

Designed and styled in Ireland, Grown's range of men's and women's shirts, tops and hoodies are made from 100pc organic cotton, hemp and recycled fibres.

Adding to its green credentials, the brand will be planting an indigenous Irish tree for every item it sells at Gifted Contemporary Craft and Design Fair - which runs until Sunday at the RDS.

Different

The founders say time spent surfing off the west coast of Ireland was the inspiration for their ethical and organic clothing.

Mr O'Reilly said the business prides itself on its ability to be different to other retailers.

"We don't use the usual business model of churning out a new clothing range every season," he said.

"Not only does it encourage needless consumption, but Ireland has so many seasons in one day that it makes sense to have layers that work all year.

"We believe in making do with what you have, and if you need to buy a new item of clothing, buy good quality, carbon-neutral and Irish - which means you are buying local, better and less.

"To date, we have planted over 4,000 native trees and will be planting one for each piece sold at Gifted."

Gifted Contemporary Craft and Design Fair takes place at the RDS Main Hall from 10am each day. More details and tickets can be found at www.giftedfair.ie.

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