herald

Monday 11 December 2017

Drinks promo a cheap stunt - Christy

Singer Christy Moore's publicist has slammed a drinks promotion featuring an image of the recovering alcoholic as a cheap publicity stunt.

The Lisdoonvarna performer has lined up a gig in Dublin's Iveagh Gardens on Friday night.

And Cafe en Seine on Dawson Street has offered half-price drinks to concert-goers, featuring an image of Christy on the leaflet, if people produce a ticket stub.

But the singer has been an outspoken critic of the drinking culture and has even gone as far as to ban drinking at his gigs.

Cafe en Seine general manager John Moriarty said that there was absolutely no intention of insulting the singer and said the promotion was "tongue-in-cheek".

But he admitted that "a little bit more thought" could have gone into the promotion, which features an image of Moore on a poster along with the drinks offer.

"I used to work in a bar that Christy Moore frequented with his gigs," he said.

"I know there is no alcohol served at his concerts, but I never got the impression he was anti-alcohol, period.

"The poster and promotion is tongue-in-cheek, there is never any alcohol available at his shows. But it certainly wasn't meant to be construed as us trying to promote ourselves by using his face."

controversial

Moore could not be reached for comment last night.

But the Irish singer-songwriter's publicist, Aine Carmody, said the controversial promotion was just a publicity stunt intended to drum up free advertising.

hnews@herald.ie

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