herald

Tuesday 12 December 2017

Domino's TV talent ad

AN INTEGRATED advertising campaign linked to talent and reality TV shows has helped slow Domino's Pizza's decline.

Domino's reduced the decline in sales from a fall of 8.6pc in 2010 to a decline in like-for-like sales of 4.1pc in 2011, and has opened one new store here.

Domino's recorded over €1m in sales on the internet in one day online business now accounts for 25pc of all sales.

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