herald

Friday 15 December 2017

Dolls and cars take a back seat to high-tech gadgets for Christmas

Children are turning their backs on traditional toys at Christmas in favour of the latest high-tech gadgets, a new study suggested today.

Youngsters are filling their festive wishlists with pricier technology products at the expense of dolls and car sets favoured by previous generations, according to the Duracell Toy Report.

A breakdown of the top 10 most wanted toys for this Christmas among children aged five to 16, revealed a grown-up taste in gifts, with Apple products, including the iPhone 4, iPod Touch and iPad dominating the top three places.

Some 39pc children quizzed desired Apple gadgets this year, with 17pc of five to eight-year-olds, 50pc of nine to 12-year-olds and 66pc of 13 to 16-year-olds all putting Apple items at the top of their lists.

The report, which quizzed a total of 2,138 children and parents, also highlighted growing similarities between boys' and girls' preferred Christmas presents, with both sexes increasingly opting for gender neutral gadgets.

It found more than three out of five parents admitted choosing presents that would keep youngsters quiet throughout the holidays.

It also revealed today's children had on average 39 toys or gadgets -- more than twice as many as their parents did at the same age.

Boys had more toys and games than girls (41 against 36), with boys receiving on average an extra €10 worth of Christmas gifts than girls.

The top 10 toys for Christmas 2010, according to the report are: 1) iPhone 4 (14pc), 2) iPod touch (13pc), 3) iPad (12pc), 4) Kinect for Xbox (6pc), 5) Zhu Zhu Pet Hamsters/Kung Zhu Hamsters (5pc), 6) Flip Video Camera (4pc), 7) Toy Story 3 Jet Pack Buzz Lightyear (4pc), 8) PlayStation Move (4pc), 9) Lego Harry Potter Years 1-4 Video Game (3pc), 10) Barbie Video Girl (3pc).

hnews@herald.ie

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