Saorview iDTV sales hit 67,000
SAORVIEW-approved integrated digital TVs (iDTV) are now outselling their counterparts -- rising to almost 67,000 within the first 11 months of 2011.
The old analogue television system is switching to digital -- and all that is required is an iDTV -- or the installation of a set-top-box to your existing TV -- to access it.
The approved iDTVs -- a television set with a built-in digital tuner -- made up more than 58pc of sales of MPEG4 TVs in the past three months, according to GfK Retail and Technology research. And additional data shows that 8,331 Saorview approved set-top boxes have been sold throughout retail outlets between February and October.
Currently, an estimated 21pc of households who watch television receive TV exclusively through an aerial, while approximately 37pc receive some TV through an aerial, according to RTE.
There are now 16 brands of Saorview-approved iDTVs and eight brands of Saorview-approved set-top boxes available for consumers to choose from.
"Customers are urged to buy Saorview-approved products -- these have all passed vigorous testing procedure and are the only ones guaranteed to be compatible with all aspects of the Saorview service," an RTE representative said. The switch to digital means that customers will have access to crystal-clear pictures, better quality sound, onscreen programme menus and digital teletext.