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Wednesday 14 November 2018

'Day bed' is top seller as Ikea's sales hit massive €181.5m

Ikea’s best-selling day bed
Ikea’s best-selling day bed

When it comes to furniture, we Irish are a lazy lot, favouring the day bed as our top pick from furniture store Ikea.

The Swedish company ann-ounced yesterday that sales in Ireland grew 7.4pc in the company's last financial year, to €181.5m.

Prolonged record temperatures during the summer had a big hand in soaring revenues, and outdoor furniture was the biggest area of growth in Ikea Ireland, with a total sales increase of 29pc.

The best-selling product online was the Hemnes day bed, and the most popular products in store were the white Kallax shelving unit and the white Ribba frame.

Despite an impressive performance in Ireland, the company said it had no plans to open any more stores here.

It said the recent introduction of online shopping had helped to boost revenues in Ireland.

Ikea Ireland market manager Claudia Marshall said the company was focused on investing in its so-called multi-channel approach, meaning online sales as well as physical store sales.

Strongly

"We have no plans to open additional stores in Ireland at present," she said.

Ms Marshall said the online focus "has been a great success and has performed strongly in its first 10 months in operation, giving customers the opportunity to shop with Ikea whenever and wherever they want".

Dublin-based online shoppers were the biggest group for volume of online orders on Ikea.ie, followed by Cork, Galway and Kildare.

The sales figure covers the financial year to the end of August.

The company also said it had been boosted by investment in its two outlets here - the full-sized store in Ballymun and its "order and collection" point in Carrickmines, south Dublin.

It said price reductions and the hot summer had also helped.

"Ikea's seasonal sales saw a bumper boost, and as a res-ult outdoor furniture was the biggest area of growth in Ikea Ireland this year, with a total sales increase of 29pc," the company said.

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