Daughter models Michelle's lingerie
The daughter of lingerie tycoon Michelle Mone has followed in her mother's bra-straps by modelling for her Ultimo brand.
Rebecca Mone (22) was photographed for a campaign launched to promote a collection of bras for women with fuller busts.
Company founder Michelle admitted she had concerns about her daughter posing in underwear, but said she was proud of her involvement.
"I've grown up on photoshoots and surrounded by models and lingerie, so it wasn't too far out of my comfort zone," Rebecca said.
Her mother added: "I had my doubts about involving Rebecca, but she's a young woman now and I'm proud of her.
"The large-cup market is growing rapidly and we felt that it was high time we launched a range that catered for fuller busts."