Saturday 23 February 2019

D'Arcy sponsor up for grabs - for a cool €270,000

A sponsor is being sought for Ray D’Arcy’s Radio 1 show
A sponsor is being sought for Ray D’Arcy’s Radio 1 show

Fancy becoming the sponsor of Ray D'Arcy's afternoon slot on RTE Radio 1? Well, it's all yours, for a cool €270,000 a year.

The 90-minute-long programme has become available for sponsorship from February 1 after the previous sponsor, Volkswagen, opted against renewing its contract for another 18 months.

The car company sponsored the show from the very start, when it first began airing in February 2015, with an initial contract for 18 months.

This was then renewed for another 18 months, which has now lapsed.

The RTE sales department is now actively seeking a new backer for 2018.

In a note to potential advertisers, the RTE sales department describes it as 15th out of the top 20 radio shows in Ireland.


According to the most recent JNLR figures in October 2017, the afternoon show has a listenership of 210,000, which was down 7,000 from the previous survey in July 2017.

While the 12-month contract is for €270,000, there's also an option of a six-month contract for €155,000.

As part of the deal, the new sponsor will get a mention on one of the top RTE Radio 1 shows every day, Monday to Sunday.

They will also get a "sting" or mention at the start of every show podcast for the duration of the sponsorship deal, as well as featuring on the banner of the programme's home page.

The sponsorship notice also mentions that RTE Radio 1 has 149,000 social media followers across all platforms.

D'Arcy began his career at RTE working on shows like Blackboard Jungle, before moving to Today FM, where he built up a strong listenership of more than 200,000.

In December 2014, he announced he was quitting Marconi House after 14 years, in favour of returning to RTE to front a new afternoon show.

Last year, it was revealed that he's now one of RTE's top earners, taking home a wage packet of €400,000 for his radio and TV work. Ryan Tubridy remains its best-paid star, with an annual salary of €495,000.


Meanwhile, also up for sponsorship next month is RTE's showing of the Netflix mega-hit The Handmaid's Tale.

The award-winning show starring Elizabeth Moss is due to start airing at 9.30pm on RTE 2, kicking off with a special double-bill on February 5.

Based on the book by Margaret Atwood, the series is set in a dystopian future where America has become known as Gilead.

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