Monday 20 November 2017

Daniel and Majella's B&B show proves to be a winner for UTVI


Majella and Daniel
Majella and Daniel

The first episode of Daniel and Majella's B&B Road Trip was a ratings winner for UTV Ireland and UTV, pulling in close to half-a-million viewers.

An average of 322,000 people tuned in to the show on UTV Ireland while a further 192,000 watched it north of the Border on UTV.

It comes as good news for UTV Ireland, whose home-produced programming has failed to make a real impression on Irish viewers.

But their latest offering, which sees singer Daniel O'Donnell and his wife Majella visit a variety of B&Bs around the country, was the most watched programme on air on Monday night, beating EastEnders on RTE One.

"[The viewership figures] reinforce the couple's popularity across the country," Mary Curtis, UTV Ireland's head of channel said. Curtis added that the programme allowed viewers to see "a side to Daniel and Majella O'Donnell that many have never seen before".

Daniel, who was recently knocked out of BBC show Strictly Come Dancing, said he relished filming the six-part travel series.

"The fact that we got to interact with so many different people was, for me, the best part," he said.

"We stayed in different types of houses and everyone had something to offer. It was nice to see Ireland."

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