D4 businesses up in arms over plan for bike scheme ads
Businesses in south Dublin are up in arms over plans by Dublin City Council (DCC) to erect a large advertising screen that will partially block their shopfronts.
The 'metropole' advertising structure is set to be constructed in front of a row of shops in Donnybrook as part of an agreement the council made for their Dublin Bikes scheme.
The structure has an overall height of 5.47m, a width of 3.48m and the area of each of the display panels is 6.82 sq/m.
Planning documents revealed that if DCC cannot construct the screens the Dublin Bikes service could be significantly reduced, after a deal made with advertiser, JCDecaux.
However, a number of shop owners have since written to DCC complaining about the effect these screens will have on their business.
Owners of shops which are located at The Mall in Donnybrook believe that the advertising screens will block their shopfronts and therefore impact on sales.
Owner of Lyk Nu Cleaners Ken Conlan said in a letter to the DCC chief executive, that it would "without a doubt" have repercussions for his business.
Mr Conlan's business has been a part of the Donnybrook community since it opened its doors in 1974 - while the business has been in Dublin since first opening in 1941.
He said that there are already trees blocking the shopfronts that need to be addressed - and that this would only worsen the situation.
"This would block out my shop front from traffic travelling north on Donnybrook/Morehampton road (N11)," Mr Conlan said.
"The obstruction of my shop front and the shop fronts of my fellow business owners here at The Mall Donnybrook has been an issue for years due to the very large trees we have outside our shop," he added.
Mr Conlan also complained that by placing the hoarding in its proposed position, it would have an effect on the emergency services in the area.
He said the screen would block the view of drivers of emergency vehicles as they attempted to get out onto the main road and has suggested moving it closer to Donnybrook Stadium or closer to the city.
"I am not against an advertising hoarding being placed in Donnybrook or along the stretch of road, but I feel the current planned positioning is poor and needs rethinking.
"The installation as is would have major effects on our shops, our customers, N11 road users and indeed the emergency services at Donnybrook fire station."
Meanwhile, owner of the Physio Studio, Gerrard Keenan said the hoarding would completely block his shop front.
The council have insisted, however, that these hoardings must go ahead.
As part of the Dublin Bikes agreement, 10 of these hoardings were to be placed around the city, but only six have been erected so far.
This agreement was made in 2009.
"It is, therefore, necessary to make provisions for the outstanding 'metropole' structures in order to fulfil the contractual obligations of the concessionary contract," the council said.