Crowds descend for start of sales boom - and men lead charge
Queues formed outside the capital's stores from early yesterday morning, with men surprisingly making up the majority of shoppers taking advantage of the St Stephen's Day sales.
On Grafton Street there was a rush to enter Brown Thomas, while a flurry of people also arrived at Arnotts on Henry Street shortly before 9am.
The early shoppers into Brown Thomas were around 70pc male, much to the surprise of the store's director, Mark Limby.
"It's been a very busy morning, and it's quite interesting that in comparison to other years there's been quite a lot of men and young guys coming in.
"There were about 70pc of males among the crunch to get in this morning.
"The menswear section, accessories and women's wear were very busy today."
How does the store manage with the huge numbers of customers flooding through its doors?
"There's a lot of staff - it's our busiest day of the year, so we're at maximum staffing of around 700 people here today," said Mr Limby.
Arnotts managing director Donald McDonald said: "We're delighted with the turnout for the first day of sale both in-store and online.
"There was a great atmosphere in the store this morning as 200 customers charged through the doors seeking out the best offers on their favourite brands.
"The first day of the sale is now well ahead of last year both in-store and online."
One person up early for the sales was Rachel Perthiani, from Blanchardstown, who arrived in the centre well ahead of the shops opening.
"I was here at 7am as I thought Arnotts would be open," she said.
"I was expecting big queues, but it wasn't too bad. I have money from Christmas and working over Christmas. The main thing that I am after is lipstick."