Cover seen as essential
A TOTAL of 75pc of consumers believe that private health insurance is essential, according to new research.
Savvy customers said that any reduction in price and better cover would motivate them to switch from their traditional family provider.
Aviva Health Insurance Ireland Limited is launching new plans, Level 2 Family Health and Level 2 Health Excess as it already lists more than 370,000 members across Ireland.
The company has added over 70,000 new customers in the past year alone.