Digital screens will take over Clerys Christmas window this year, giving the department store tradition something of a technological boost.
Pictured above is Keith Duffy with daughter Mia and wife Lisa with Santa Claus at the Toy Factory in Clerys, where the jolly old man in the red suit has set up.
Boyzone star Keith and his wife Lisa were in attendance at the unveiling of the department store's 'White Winter' Christmas windows.
The screens will show festive videos, nostalgic seasonal scenes and a selection of Christmas presents from Clerys fashion, beauty and homeware divisions.
Clerys has been operating in Dublin for over 160 years. It began life as 'The New or Palatial Mart' in 1853 before being bought by Michael Clery 30 years later.
The department store's original building was destroyed in the 1916 Rising, forcing Clerys to set up temporarily on Lower Abbey St while repairs took place.
Disaster struck the store again last July, when storm damage to the roof caused flooding. It was November before the main building reopened.