Businessman Peter Casey is to contest the European elections on a platform that seeks to change the immigration system and end the rural-urban divide, the Herald can reveal.
The former Dragons' Den investor, who finished second in last year's presidential election, will run in the four-seat Midlands-North-West constituency.
Mr Casey rose to national prominence after claiming Travellers should not be recognised as an ethnic minority.
The Donegal resident continues to stand by those comments but says his new campaign will be much broader.
He argues that the more than 300,000 people who voted for him "are not all people who don't like Travellers".
"They like people who say what they think needs to be said," he added.
Ahead of submitting his nomination papers today, Mr Casey told the Herald:
l Immigration should be "limited to the numbers we can accommodate properly".
l Brexit will "turn out like Y2K".
l Ireland should be a world leader in banning plastic bottles.
He expects to take the seat of sitting Independent MEP Luke 'Ming' Flanagan, who topped the poll in 2014.
"I think Ming will lose. Nobody has seen him in four-and-a-half years," Mr Casey said.
Fine Gael's Mairead McGuinness and Sinn Fein's Matt Carthy are also defending their seats, while Independent Marian Harkin is retiring after 15 years in Brussels.
Fianna Fail is running two TDs, Brendan Smith and Anne Rabbitte, in the hope of regaining a seat party officials believe they left behind five years ago.
Speaking about his campaign goals, Mr Casey said his main message will be that politics has sacrificed rural Ireland in favour of Dublin.
However, it is his views on one of the EU's hot topics, immigration, that are likely to be closely scrutinised.
Mr Casey describes the situation facing asylum seekers living in Direct Provision as "an absolute tragedy".
"You shouldn't bring people in if you're not going to look after them," he said.
He said "a discussion" on immigration needs to take place, rather than a situation where people are put in "over-cramped hotels and given €21 a week to live on". He also questions whether other EU countries have facilitated asylum seekers coming here.
"They didn't just fly from Syria or Africa straight to Dublin. Under the EU rules, whichever country you land in first you get your passport. That's a discussion that needs to be had," Mr Casey said.
Asked for his position on the EU, Mr Casey said he believes Ireland should remain in the Union but leave the Eurozone.
"I think [we] should [be in the EU] but I don't think Europe should have so much control over the day-to-day running of the country," he said.
"I believe countries should have their own currencies. That gives them the ability to control their economy."
Put to him that most people feel it is easier to use money abroad since the euro was introduced, Mr Casey replied: "The reality is that when you go to Spain, you use your credit card. That used to be a good excuse in the old days before the expansion of credit card facilities. You don't want to be carrying around cash."
One of his key campaigns, if elected, will relate to the environment. He wants to ban single-use plastics in Ireland.
"We have a real problem with single-use plastics. We have a diaspora around the world that we can influence just like when we banned smoking in pubs," he said.
"It is a solvable problem and wouldn't it be great if Ireland was the one to lead the way?" he added, saying the ban could be brought in over 10 years.