The number of David Bowie's songs listened to online leapt by almost 3,000pc as the world mourned his death.
There was also a spike in fans tweeting their favourite Bowie songs, with his 1977 hit Heroes proving the most popular.
Figures from global streaming service Spotify show there was a jump of 2,822pc in the hours following the announcement that he had died from cancer.
The latest available figures from iTunes show that all five top places on the UK album charts are occupied by Bowie, with his new album Blackstar in first position.
The singer died from liver cancer in New York just days after celebrating his 69th birthday.
His family confirmed his death via Facebook, saying he had died after "a courageous 18-month battle".
Producer Tony Visconti, who worked with Bowie on Blackstar, said the final album was "his parting gift".
"I knew for a year this was the way it would be. I wasn't, however, prepared for it," he wrote on Facebook.
Funeral plans have not yet been revealed, but it has been reported that he may be laid to rest in New York.
Singer Tina Turner is the latest celebrity to pay tribute to Bowie, saying "a piece of my heart has broken".
Former Beatle Paul McCartney and Rolling Stones frontman Mick Jagger were also among the artists who remembered him.
"David was always an inspiration to me and a true original" said Jagger.
"His star will shine in the sky for ever," said McCartney.
Bowie will be honoured with a tribute at next month's Brit Awards.
Brits boss Max Lousada said the "extraordinary life and work" of the "visionary and ground-breaking" three-time award winner would be celebrated at the ceremony at London's O2 on February 24.
"David Bowie was one of the most important and influential songwriters and performers ever and, like so many fans around the world, we're devastated to hear of his loss," he said.