Amy Huberman exudes old Hollywood glamour as she gets into the festive spirit in a new Christmas campaign.
The Stag star looks exquisite in the new ads for Newbridge Silverware.
The 33-year-old, who is expecting her second child with rugby legend husband Brian O'Driscoll (35) later this month, has been the face of the company for the last two years.
In the campaign shot earlier this year, the former Clinic star is dressed in festive red and white and accessorises with jewellery from Newbaridge's Greta Garbo and Cascade collection.
Bosses will expect the pieces worn by Amy to fly off the shelves, like many other items that the fashion- icon has been spotted wearing.
But down-to-earth Amy has previously said she finds it strange to be considered a style icon.
"I always feel a bit embarrassed," she said, "but it's flattering. I think they're lying and just being really nice," she joked.
But the 'Amy effect' rings true. A silver pendant she wore when announcing her second pregnancy instantly sold out after she was snapped wearing it on social media.
Gorgeous Amy was last seen out at Brian's book launch last week and her hubby has been singing her praises in the medai while publicising his autobiography.
Brian recently said that he knew Amy was "the one" for him after a mere eight weeks of dating.
He said he fell for the IFTA-winner's girl-next-door charms when Huberman appeared on Tubridy Tongiht to discuss The Clinic.
"It's the old 'when you know, you know'," O'Driscoll told Tubs on the Late Late Show last week defending the well-used adage as being entirely true in his case.
"I'd never met anyone like her before and I just thought this was the business. This is the full package.
"She's gorgeous, she's smart, she's funny, she's driven, she's independent. She was everything I would have wanted in a wife," he gushed.
The couple's second baby is due in the coming weeks as revealed by Amy at the beginning of September. The couple are keeping the sex of the child a surprise.
The new arrival will be a brother or sister for little Sadie, who was born in February 2013.
Amy gave birth at the National Maternity Hospital in Holles Street within hours of walking the red carpet at the IFTA awards, on the morning of Ireland's Six Nations clash against old rivals England.
However, retired rugby star Brian won't have to worry about rushing off from the hospital for Ireland duty this time.