Friday 19 January 2018

Advertisers get insight on habits

TAM Ireland will present findings from its latest total viewing habits study to advertisers at an industry breakfast in the Convention Centre in Dublin on Thursday, May 7.

Now in its third year, the research by Ipsos MRBI looks at consumer viewing habits to all video on all screens. TAM boss Jill McGrath (inset) has lined up a panel discussion to follow the presentation.

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