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Adult shop told to ditch Britney-style window displays


The shop changed its posters

The shop changed its posters

The shop changed its posters

An adult shop has been ordered to remove images of female models dressed in skimpy outfits from its window display amid complaints that they are "objectifying women".

Private Moments, on Dorset Street in Dublin city centre, sparked controversy by displaying two large posters in its windows of women dressed in costumes reminiscent of singer Britney Spears in the music video for Baby One More Time.


Dublin City Council has issued Private Moments, which markets itself as an "adult store", with an enforcement notice, ordering it to remove the posters.

Green Party councillor Ciaran Cuffe, who is running in the European elections, welcomed the news and claimed that the images were inappropriate.

"It is just generally wrong to objectify women and this shop is beside children's homes and a primary school," he said.

Mr Cuffe first came across the display at the end of October 2018. Several months later he made a complaint to the Planning Enforcement Section, which then issued the enforcement notice.

On Tuesday night, the business's window display featured different images of women.

The councillor said that the use of planning regulations showed the sign was not authorised.

"The key phrase is 'whether or not this is appropriate for a high street location'. With this in mind, I hope it wouldn't be allowed," he said.

"The advert is clearly attached to a premises that calls itself an adult shop.

"There are real concerns around the area about the close proximity to residential areas and a primary school."

Dorset Street is one of the main arteries into the city centre, with huge volumes of traffic and massive footfall in the area every single day.

Mr Cuffe also said that he thinks there should be stricter planning requirements for businesses in residential areas.

He said "there is a need for stricter regulations".

Dublin City Council said it "cannot comment on an ongoing planning enforcement case".

Private Moments was contacted for comment, but no response was forthcoming.