They're there for your first tooth, your first day of school - but what about your first date?
A new show is calling on parents to help their single children in their search for love.
The RTE2 production Pulling With My Parents is asking millennials who have swiped right to no avail to give up the ghost on dating apps and let their mum and dad take the reins.
Producers want men and women, who are jaded with swiping, ghosting and disastrous dates, to give something new a go. It will be access-all-areas for the parents, as they take control of all dating apps, as well as trying things the old-fashioned way.
They might want to organise a social in the local GAA hall, they may even stick an ad in the lonely hearts column of the newspaper.
Whatever it might be, it's all in the hands of the parents - because mammy always knows best, right?
The match-making show will begin shooting in the next few weeks, with its release set for RTE's autumn schedule.
As for a presenter, it is expected that the show will have a voiceover, much like Love Island, Don't Tell The Bride and First Dates.
Anyone over the age of 18 and living in Ireland can apply.
In case your parents are camera-shy, all grandparents, aunts, uncles, step-parents and single parents are welcome on board too. If you're looking for love and think you can survive your mum looking at your Tinder profile, you can apply for the show by emailing firstname.lastname@example.org. It's not the first time RTE has ventured into the realms of TV dating, with First Dates enjoying two seasons so far - and even an engagement.
Dubliner Shannon Whelan (21) and Monaghan farmer Ciara Smyth (22) instantly clicked when they met on the popular RTE dating show in 2017.
Shannon, from Donaghmede, said she had known they were meant to be together since they met, and popped the question in February.
"Even though we just met a year-and-a-half ago, it's honestly like we've known each other our whole lives," she told the Herald.
"While I was waiting for Ciara on First Dates, I had a few sips of a very strong cocktail just to calm the nerves.
"I was looking in the reflection of the glass in front of me when she walked in and as soon as I turned around, she bought me a Baby Guinness. I think I fell in love with her there and then."
Shannon used Ciara's mum's engagement ring when she proposed at her own 21st birthday party.