3Arena TAKES OVER FROM O2 AT POINT
The O2 is no more at the famous venue formerly known as the Point Depot.
The 3 logo has been installed above the arena following the company's procurement of the O2 mobile network.
The venue will now be known as the 3Arena.
"Three is delighted to bring more enhanced music experiences to Three and O2 customers and music fans alike," said Elaine Carey, chief commercial officer of Three Ireland.
"Through customer rewards, spectacular in-venue experiences and technical innovations we're committed to building on a venue that houses some of the world's greatest live music acts."
The Live Nation-owned 13,500 capacity venue plays a significant role in the Irish entertainment industry, with more than 100 gigs a year being hosted.
Some of the biggest acts in the world are set to take to the stage of the refurbished venue in the coming months including Ed Sheeran, Lady Gaga, The Who and Peter Gabriel.
Mike Adamson, CEO of Live Nation Ireland, said: "We are excited to embark on this new journey and welcome our new partner Three on board. Their ambition for the venue is incredibly exciting and music fans across Ireland will ultimately benefit."
The rebranding takes place more than a year after the company's €780m takeover of the rival network.