Monday 20 November 2017

So just what is the secret of Avoca's success?

As the recession is forcing many retailers to fold, luxury store Avoca has just unveiled expansion plans. Director Simon Pratt explains to Claire Grady why business is good

TO many of us, Avoca must have looked like the epitome of the Celtic Tiger era -- a luxury foodie, homewares store and clothing which seemed to be a favourite of the ladies-who-lunch set.

Filled with beautiful things, the shops are an Aladdin's cave for people in search of that perfect present and the buzz with the chatter of families, tourists and groups of friends.

As the economy went into its downward spiral, other well-known retailers failed to weather the storm, but Avoca has not only survived but thrived in a difficult economic climate.

It has announced expansion plans and is to open a flagship, custom built 19,000sq ft store in Malahide to accompany its larger outlets in Kilmacanogue and Rathcoole, along with its stores and cafes in Suffolk Street, Monkstown, Wicklow, Kerry, Galway and Belfast. It is a unique success story.

Just how has Avoca managed to open more stores when many other retailers are closing their doors? It hasn't been easy, says director Simon Pratt, but Avoca's calling card has always been to uplift people's moods. And, he says, no matter how bad things are, people will always want to be cheered up ...


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