Monday 22 January 2018

Reid says bikini ad induces 'anxiety'


Good Morning Britain presenter Susanna Reid has criticised the "beach body ready" campaign for being "anxiety-inducing" as its marketing chief said the company had received a bomb threat.

The advert, for protein shakes, features a model posing in a bikini and asks "Are you beach body ready?"

Many of the posters, which appear in London Underground stations, have been defaced and a petition calling for their removal has gathered tens of thousands of signatures.

Richard Staveley, head of global marketing for Protein World, said the tag "beach body ready" was simply asking women if they had obtained their goals.


Reid asked him: "What if my only goal is to be on a beach?"

Asked about the view that the ad suggests women cannot go on the beach unless they look like the model in the advert, he said: "There is an irrational minority who have decided to interpret it in that way."

Reid (pictured) asked: "Do you think everybody who objects to it is irrational?... Am I irrational for finding that advert a little bit anxiety-inducing? Am I an irrational extremist?"

Mr Staveley replied: "We've been inundated ... with people defacing adverts ... I think that's quite extreme behaviour.

"We've had threats on our head office, physical and violent threats. We had a bomb threat."

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