Monday 20 November 2017

New York cult that swept the world

Cult skincare brand Kiehl's started life as a family-run apothecary in New York's East Village 161 years ago.

It's precursor, Brunswick Apotheke, opened in 1851 and was bought by apprentice John Kiehl in 1894

In the early decades of the 20th century, Kiehl's offered customers homeopathic and herbal remedies, essential oils, over-the-counter drugs, and the first of Kiehl's brand-name products.

It was bought from the retiring Kiehl in 1921 by Irving Morse, whose family ran the business for many years, introducing a host of new products, innovations and the much-loved policy of giving generous samples to customers.

L'Oréal bought the company in 2000 but the ethics and personality of the brand are still very much in evidence. The brand is known for its unique blend of cosmetic, pharmaceutical, herbal and medicinal knowledge. A New York icon, in 2003 the city's Mayor Bloomberg proclaimed November 12 Kiehl's Day.

Priding itself on quality ingredients, a personalised service and knowledgeable staff, Kiehl's has expanded across the world.

Top products to look out for include Midnight Recovery Concentrate, Facial Fuel for men and Acai Damage-Repairing Serum.

Kiehl's launched its first Irish store in 2010, on Dublin's Wicklow Street and has just opened a second in the Dundrum Town Centre. In a commendable move, the brand has even reduced some of its prices in the UK and Ireland this year.

If you buy just one product: The cult body lotion Creme de Corps (from €19) is worthy of its beauty hero status. Easily absorbed this buttery lotion tackles dry patches and leave skin super-soft and with a gorgeous sheen thanks to ingredients like cocoa butter and sesame oil.

The fans: Julianne Moore, Cameron Diaz, Cecilia Ahern, Rob Carney, Brian O'Driscoll and Amy Huberman.

Where to get it: Kiehl's, 31 Wicklow Street D2 and the newly opened Kiehl's store on Level 1, Dundrum Town Centre, D16.

More info: www.kiehls.co.uk

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