Tuesday 23 January 2018

Ren gets active with a techno-rad mix

REN founders Robert Calcraft and Antony Buck started out as brand consultants but when Antony’s wife developed reactions to almost every skincare product during her first pregnancy, the seed of an idea was planted.

The two men investigated the world of skincare and the more they learned the more interested they became, eventually leaving their consultancy careers to launch their own skincare range.

They believed that people shouldn’t have to choose between hi-tech effective skincare that was often full of chemicals and natural skincare that was old-fashioned and often ineffective. So they set about creating a range that would combine high-tech formulations with effective bio activities that were free from chemical nasties.

This ethos was Clean Bio Active Skincare, defined as “modern, sophisticated, effective, pleasurable-to-use products that are free from the skin-unfriendly ingredients routinely used in the skincare industry today” and the brand was REN.

After a difficult development period, REN was launched in 2000 and quickly earned a loyal following. The products are free from synthetic fragrance and colours, petrochemicals, propylene glycol, animal ingredients sulfates and parabens and vacuum packaging is used to reduce the requirement for preservatives to a minimum.

The brand is now available in more than 43 countries around the world. Products such as Mayday Mayday Balm regularly win beauty awards and full lists of ingredients are readily available on the website www.renskincare.com.

If you buy just one product: Treat yourself to the luxurious MOROCCAN ROSE OTTO BODY OIL, ¤25. The rose otto and essential fatty acids from seabuckthorn berry oil and argan oil help to restore softness and elasticity. It smells gorgeous, too.

The Fans: Kate Winslet, Kate Moss, Kate Beckinsale, Sienna Miller, Uma Thurman and Jude Law.

Where to get it: Arnotts and for other stockists call 01 461 0645 or see www.renskincare.com

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