IRISH women are forgetting the economic woes in pursuit of a new handbag which has them queuing around the block.
Luxury brand Coach has landed in Ireland for the first time and fashionistas are rushing for the top American label.
The designer accessories hit the shelves at Arnotts department store just last week, but they've already gone down a storm. One bag in particular had raked in up to 50 requests before its anticipated arrival in store today.
Deirdre Devaney, Fashion and Beauty Director at Arnotts said: "The Madison line is proving to be the most popular and we have a large waiting list for the Madison Lindsey bag, which is limited edition -- we will be fulfiling the demand by calling in from stocks across the globe."
Gwyneth Paltrow gave the bag her seal of approval as brand ambassador in a July advertising campaign.
It has also been seen on the arms of Charlize Theron, Jessica Alba, Eva Longoria and Vanessa Hudgens.
And unlike many designer accessories and their staggering prices, customers can expect the Lindsey to ring in at a slightly more affordable €395.
"Prices for Coach start at €135 and go up to €850, so they're very reasonable -- there's a bag for every budget," a spokeswoman said.
Adding an extra bit of flair to the coveted accessory, buyers can avail themselves of a monogramming service to personalise theirs with names and initials.