herald

Sunday 20 January 2019

Malone's sweet scent of success

BRAND founder Jo Malone started out as a facialist more than 20 years ago, mixing and blending oils in her kitchen.

Her tailormade facials soon created a buzz and it wasn't long until she had more than 2,000 clients.

A bath oil, created as a thank you gift for clients, became a success in its own right; one customer ordered 100 bottles to give as gifts and of those 100 recipients 86 placed their own orders.

In 1994, Jo opened her first boutique in London's Chelsea and followed with a flagship store in Sloane Street five years later.

The brand centred on a philosophy of “a respect for the traditional craft of the perfumer combined with cutting-edge innovation and inspired creativity, along with a belief in the importance of a personal touch and a signature style”. The range began to expand into other countries, arriving in Ireland in 2001.

In 2006, Jo stepped down and the Estée Lauder group, which had been an investor for the preceding few years, took the helm. Today, the brand is sold in 22 countries and continues to work on principles set by Malone, most notably that of groundbreaking, high-quality fragrances.

The fragrance that launched the brand was Nutmeg & Ginger, a blend of spices with warm woody scents and the zesty edge of lemon. This was followed by Lime Basil and Mandarin, with fragrances such as Pomegranate Noir, Orange Blossom, White Jasmine & Mint and Blue Agava & Cacao all making their debut in later years.

Famous for its cream-and-black packaging, the Jo Malone range includes candles, bath oils, body products, room sprays and a skincare range of cleansers and moisturisers. Recent arrivals include the English Pear & Freesia line and, launched this month, the Red Rose Body Creme and candle.

If you buy one product: Vitamin E Body Balm (€65) is a beauty writer’s favourite.

The fans: Sienna Miller, Kelis, Victoria Beckham, Kim Cattrall, Natalie Imbruglia and Thandie Newton.

Where to get it: Brown Thomas, Dublin Airport.

More info: www.jomalone.com

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