Sunday 20 January 2019

From childhood play to a cosmetic empire

Renowned make-up artist Trish McEvoy began her beauty career at a very young age.

Born in Ireland and raised by her grandmother in Berlin, she was five years old when she first began playing with make-up at her grandmother's perfumery.

At 25 she founded Trish McEvoy Beauty, and turned it into a multimillion dollar company by the time she was 30.

In 1978 she opened one of America's first medispas, The Dr Ronald Sherman/Trish McEvoy Skin Care Centre in New York, in partnership with her husband, a renowned dermatologist.

They taught clients how to care for and enhance their skin while offering the best in make-up products and application advice. When it came to expanding nationwide McEvoy wanted her expertise to travel along with her products.

To achieve this, she personally trained every make-up artist and counter person. Over the years, she developed a reputation as an innovator. She changed the way women apply product by introducing quality, hand-shaped make-up brushes at a time when most women were just using sponge applicators. She was also one of the first to offer a customisable “wardrobe” of scents to women and the brand was one of the first to put sunscreen in products.

One of the most famous components of her make-up line is the patented Make-up Planner system. The system condenses must-have makeup components, storing it all in an organised fashion in a kit that’s perfect for handbags.

The brand remains independent and McEvoy oversees all operations. Her skincare, cosmetics, candles, brushes, fragrance, and accessories can be found in more than 200 stockists throughout the United States, the UK and also in Ireland.

If you buy one product: The Beauty Booster serum (€124.50) is great for giving skin a moisture kick. It contains a high percentage of hyaluronic acid, dual-action peptides and powerful antioxidants to rejuvenate and protect skin. It’s pricey but a little goes a long way.

The fans: McEvoy has worked with Angelina Jolie and Judi Dench and singer Rihanna is a big fan of the range (she loves the Wild Blueberry and Vanilla Candles apparently).

The price: The range starts at around €16.50

Where to get it: Harvey Nichols, Dundrum Town Centre

More info: www.trishmcevoy.com

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