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Tuesday 21 November 2017

Beauty treatment goes electric

Renowned salon brand, L'Institut Guinot Paris, was founded by French biochemist Rene Guinot in 1963. He was responsible for a number of innovations including the first machine-based skincare treatment for beauty salons.

Originally known as Cathiodermie, now known as Hydradermie, the treatments, used electrotherapy and plant-based gels to deep cleanse the skin.

The beauty salon at the George V Hotel in Paris was one of the first to offer the treatments which became a firm favourite with Hollywood stars and the European jet set that frequented the hotel.

In 1972 Guinot was bought by Jean-Daniel Mondin, a doctor of pharmacy who created, among other things, the Longue Vie Cellulaire face cream in 1983. Mondin's father was a prominent plastic surgeon and Mondin Jr developed the cream, which contains 56 vitamins and amino-acids, in collaboration with a hospital burns unit.

The ethos behind the Guinot facial centres on what's been referred to as a 'magic triangle'; the expertise of the beautician, the efficiency of the formulations and the beneficial effect of the machine.

Today, it's available in 70 countries including Ireland, and Dublin has a fantastic flagship salon in Greystones.

fans A lot of big brands are reluctant to name their celebrity fans. Officially, Guinot says Coleen Rooney and singer Little Boots like the range, but we've also heard Denise Van Outen, Gwyneth Paltrow, Claudia Schiffer and Liberty Ross are fans.

If you buy JUST one product If you have a few quid to spend, invest in Age Logic Cellulaire, €167.10, the brand's 'wonder moisturiser' which has won a gaggle of awards. It's a fantastic moisturiser for dry skin, especially in the colder months.

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