Tuesday 17 July 2018

A make-up brand not afraid to innovate

FRANK TOSKAN and Frank Angelo founded MAC (Make-up Art Cosmetics) in Toronto in 1985 to support professional make-up artists.

The brand was built around the motto All Races, All Sexes, All Ages and has become known for its ability to combine fashion, fun and fantasy.

Now a part of the Estée Lauder group, the brand has six senior artists and a director of make-up artistry, Terry Barber, and is a key player in fashion weeks around the world. With high-performing products and a reputation for innovation, the company’s popularity has grown through a tradition of word-ofmouth endorsement from top make-up artists, models, photographers and journalists.

The brand is heavily connected to the entertainment industry; MAC make-up experts have worked on films such as Sex and the City, Memoirs of a Geisha and The Devil Wears Prada. It also supplies cosmetics to the Cirque du Soleil Touring Shows (which involves more than 1,800 artists and 20 shows around the world).

The MAC Aids Fund (MAF), which was established in 1994, provides cash for innovative programmes that deal directly with the most marginalised and stigmatised victims of HIV and Aids. It's famous for the fundraising Viva Glam lipstick and campaign, which has featured Cyndi Lauper, Lady Gaga, Fergie from Black Eyed Peas and Christina Aguilera.

MAC is also known for quirky collaborations with iconic and pop culture figures such as Hello Kitty and Barbie. This month sees the Venomous Villains collection hitting counters. The demonic collection features some of Disney's baddest baddies: 101 Dalmatians’ Cruella De Vil, Snow White’s Evil Queen, Sleeping Beauty’s Maleficent and The Princess and the Frog’s Dr Facilier.

If you buy one product: The classic liner, SMOULDER EYE KOHL, €17.50 is the perfect tool for creating a smokey-eye look. It's a deep black shade which blends really easily (try the 219 pencil brush) to smudge and define for this classic look.

The fans: Christina Aguilera, Amanda Peet, Christina. Applegate, Scarlett Johansson

Price: A nail polish will set you back €12.50 and MAC brushes cost around €45.

Get it at: Brown Thomas, www.maccosmetics.co.uk. The site is full of tips and you can email their make-up artists for direct advice.

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