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'Forget celebrities, I love seeing regular girls in my clothes,' reveals rising Irish designer Danielle Romeril


Danielle Romeril.

Danielle Romeril.

Simone Rocha

Simone Rocha


Danielle Romeril.

Forget celebrities - Irish designer Danielle Romeril prefers it when regular girls sport her chic ensembles.

The Dubliner burst on to the fashion scene with her spring/summer 2013 collection and will be showing at London Fashion Week for the fourth time next month.

"The biggest compliment I get is when I see a normal woman walking down the street wearing my stuff because they shelled out a lot of money for that so I get very excited about it," she told the Herald.


"Saying that, Angela Scanlon is super and she wears my stuff, which is great.

"Street style stars like Natalie Hughes and Susie Bubble are also customers of mine, which is lovely."

The Limerick School of Art and Design graduate is one of several up-and-coming designers chosen to receive presentation sponsorship from the NewGen scheme, which partners with Topshop to support emerging talent.

As if that wasn't enough excitement, Danielle and her design team are featured in the September issue of Elle UK.

"Being featured in such a big magazine is great for building an awareness around the brand and reaching a new demographic," she said.

"What I loved about that piece was it was about the team. Some designers fuel that myth around it being one person when there are a lots of great designers with brilliant teams, so it was important to me to champion my team."

Danielle is looking forward to her autumn/winter collection landing in Samui boutique in Cork and online at Matches Fashion.

"I'm a great believer in stores that support talent, and Samui have done that for me," she said.

"They're very much about investing in their designers, so that's why they work for me."

Danielle recently teamed up with skincare brand Neutrogena to design a limited edition bottle for its Visibly Clear Pink Grapefruit Facial Wash.

"I really enjoyed the collaboration because it's a product I use myself so to work with them made sense," she said.

Danielle is not the only young Irish designer to be making a big name for herself

Simone Rocha will throw open the doors of her new boutique store on London's Mount Street later this month, while Derry native JW Anderson continues to charm celebrities including Selena Gomez and Alexa Chung.

And Irish jewellery designer Chupi Sweetman-Pell will head to New York to show US trendsetters her delicate bracelets.