Sunday 19 January 2020

We're Game - demand for latest GoT episodes has us ranked 6th in world

Characters from the hit show Jon Snow (Kit Harrington) and Daenerys Targaryen (Emilia Clark)
Characters from the hit show Jon Snow (Kit Harrington) and Daenerys Targaryen (Emilia Clark)

Ireland had one of the biggest audiences in the world for the new Game of Thrones series.

The Irish audience was No 6 in the world out of more than 100 countries when it came to tuning in to the highly anticipated final series of the blockbuster.

US viewers topped the list of the series, which has transformed Northern Ireland into a tourist Mecca.

The interest in the TV phenomenon which was made out of George RR Martin's A Song of Ice And Fire book series has reached fever pitch with the eighth and final season.

Parrot Analytics revealed that Ireland is in sixth place behind the US, the UK, Canada, Australia, and France, with 57 demand expressions per capita compared to 147 demand expressions per capita in the US.

This is defined as audience demand across all platforms including social media, video streaming, photo sharing, blogging and micro-blogging, fan and critic rating platforms, peer-to-peer protocols and file sharing sites.

The US has nearly three times as many viewers as Ireland per capita for the biggest show in the world over the past week.

But Ireland is ahead of Germany, Spain, Russia and Hungary in the top 100 nations.

Samuel Stadler, Parrot Analytics' marketing spokesperson, said the new season hit new highs.

He said: "Season eight has shattered all records, and once again we are seeing clear differences in global audience demand patterns."

He said they found that launch day demand for season 8 was nearly three times higher than launch day demand for season seven.

On the launch day, they found Games of Thrones amassed more than eight times more demand than next most in-demand drama in the United States, The Walking Dead.


The HBO show is credited with almost single-handedly driving a remarkable turnaround in the tourism fortunes of the North.

In 2017, more than 2.6 million out-of-state visitors took an overnight trip to Northern Ireland spending nearly three quarters of a billion euro.

In 1972 there were fewer than half-a-million visitors to Northern Ireland.

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