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Tuesday 12 December 2017

U2 gives album away for free at iPhone launch

Bono gestures to the audience after performing at an Apple event at the Flint Center in Cupertino, California,
Bono gestures to the audience after performing at an Apple event at the Flint Center in Cupertino, California,

U2 have released their new album - and it's free. The announcement was made as the band was in Cupertino, California, where two new iPhones and the Apple Watch were launched.

The Apple event ended with a live performance by U2, when the group performed its first single The Miracle (of Joey Ramone).

Apple CEO Tim Cook told the appreciative crowd: "Wasn't that the most incredible single you've ever heard?"

The much-anticipated album containing 11 new tracks will be released by Island Records on October 13. But it was given yesterday to U2.com subscribers and gifted by Apple to over half-a-billion iTunes music store customers worldwide.

Relationship

It's the band's first album in five years since No Line in the Horizon in 2009. U2 have had a long-running relationship with the technology giant. The larger iPhone 6 and 6 plus handsets were unveiled along with the Apple Watch (inset).

fdillon@herald.ie

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