U2 gives album away for free at iPhone launch
U2 have released their new album - and it's free. The announcement was made as the band was in Cupertino, California, where two new iPhones and the Apple Watch were launched.
The Apple event ended with a live performance by U2, when the group performed its first single The Miracle (of Joey Ramone).
Apple CEO Tim Cook told the appreciative crowd: "Wasn't that the most incredible single you've ever heard?"
The much-anticipated album containing 11 new tracks will be released by Island Records on October 13. But it was given yesterday to U2.com subscribers and gifted by Apple to over half-a-billion iTunes music store customers worldwide.
It's the band's first album in five years since No Line in the Horizon in 2009. U2 have had a long-running relationship with the technology giant. The larger iPhone 6 and 6 plus handsets were unveiled along with the Apple Watch (inset).