TV3 is taking a hammering in the ratings as thousands of viewers are firing The Apprentice from their screens.
The Herald can reveal how countless TV fans are turning off this year's installment of the business reality show.
Viewing figures for last Monday revealed that an average of 369,000 people tuned in to watch the show, now in its fourth series.
This is a slide down from an average of 403,00 from the very first episode that aired on October 3.
Occupying the same time slot last Monday on RTE One, documentary Pensions Shock, by George Lee, performed very well for the station, pulling in an average of 506,000 viewers.
And an RTE insider said they are determined to keep up with their rivals as they compete for viewers for the Monday evening time slot.
"We've had a lot of very strong opposition up against The Apprentice with shows like Secret Millionaire followed by Property Shock with Richard Curran. This week a combination of Pensions Shock and Republic Of Telly obviously hit The Apprentice figures harder again," he said.
A spokesperson for TV3 said they are happy with how The Apprentice is performing.