REVIEW programme The Movie Show has been "suspended" just seven weeks into its scheduled 16-week run.
And given its poor ratings, it seems that the RTE show is unlikely to make a comeback.
In a statement the broadcaster confirmed: "The Movie Show has not returned to the post-Christmas schedule.
"Given that the performance of the show wasn't at levels we hoped for, we took the decision to suspend the run."
RTE said that they are exploring options to improve the series, presented by Mairead Farrell and Eoghan McDermott, and that it may return in a revised format.
"That work is currently being done by RTE and the producer Animo and once we have completed that process we will take a decision on how to proceed," a spokesperson for RTE said.
Despite being presented by some of RTE's most promising talent, The Movie Show failed to make the impact producers had hoped for.
As sponsors of the show, car manufacturer Ford had made a significant investment in the series.
Their spokesperson Pearse O'Loughlin told the Herald that "RTE, Animo and Ford met before Christmas to discuss the future of the series" and Ford were "disappointed to hear about the decision to suspend The Movie Show".
But Ford will still be involved in RTE sponsorship, sponsoring the Oscars and Golden Globes shows.
Last month, the show was given a lifeline when it was moved to a stronger slot in the TV schedule in a final bid to increase ratings.
And speaking to the Herald, presenter Eoghan McDermott had suggested this would give it a boost.
"I think the change of slot is great. It was sandwiched between the news and I'm A Celebrity.
"It was a terrible place because I'm A Celebrity is cleaning up and we were competing with it. I think the change in the schedule will help a lot," he said.
But it seems even the change of time wasn't enough to adequately boost viewership.
Needless to say, there has been no shortage of explanations for why the series didn't work.
For some, there were too many presenters on the show, and it was hard to keep track of the different faces and names that kept popping up.
But, perhaps, the main issue was that too many of them didn't seem to know too much about film. Ironically, this was seen at first as a positive advantage.
"I think a lot of people expected us to do what Dave had done," Eoghan said last month.
"Sit in a room and wax lyrical about films. But we don't do that. I think film buffs will hate it, but we've gone for the Joe Soaps' opinion.
"I'm just like a normal punter going to movies, and giving my opinion on them," Mairead Farrell said.
But these days, when every one is an armchair critic, only having a passing interest in movies may not be enough to make a series about cinema seem credible.