RTE latest Irish channel to feed off UK staple
RTE is the latest Irish station to feed off the UK's more imaginative diet of television shows.
Hot on the heels of Come Dine With Me, The Apprentice and Dragon's Den, it seems nobody in Irish television has any ideas of their own anymore after RTE yesterday launched an Irish MasterChef series.
The show will be led by celebrity chef Dylan McGrath and front of house manager Nick Munier .
RTE's Director General Noel Curran has promised to cut the salaries of the top earners by 30pc by 2013 in a bid to drum up extra cash. And station bosses are hoping a flood of advertising will boost the coffers further.
Airing in September, the show goes into production this summer and will be one of the flagship programmes on RTE's Autumn schedule. The broadcaster has set its sponsorship "guide price" at nearly €250,000.
"RTE is throwing everything into making this show a success. The British version is very popular and they're hoping the home-grown version will have a similar reaction which is why the sponsorship fee is so high," said an insider.
Following the same format as the UK show, contestants have already been chosen from among country's best amateur chefs.
Each week, cooks who fail to impress the judges will be eliminated until one is named Ireland's first MasterChef Champion - and bags a prize worth €25,000.
The show hits our screens on September 6 on RTE 2, and goes out twice a week.