herald

Friday 20 April 2018

Magazine is closing chapter for Apprentice Glenn

Design engineer Glenn Ward was pulped by Lord Sugar after failing in a magazine challenge in The Apprentice.

The 28-year-old was kicked out last night after his less than glossy performance in the boardroom showdown.

He had earlier seen his team fail the task by creating a new publication aimed at the grey pound, while his rival team hit the jackpot with more ad revenue for their raunchy lads' mag featuring a glamour model on the cover.

Ward ended up in the boardroom with project manager Jim Eastwood and fellow Venture colleague Susan Ma.

"I was surprised to be fired. I didn't want to be fired and I didn't expect to be," he said.

Both teams had to create their own publication and sell advertising space in the task, and Team Venture chose to design a freesheet for the over-60s, ironically titled Hip Replacement.

The magazine secured £28,500 of advertising, but Team Logic's lads' mag Covered won after scooping £76,500.

Lord Sugar was quick to criticise Venture's magazine, saying: "The name Hip Replacement is bad. The content is condescending and idiotic."

Ward - who said he had not heard from Lord Sugar since his exit - would not talk about reports of a relationship with show colleague Zoe Beresford.

"I will not go into detail now. Zoe's a very good girl, and a strong person. We are good friends and I will stay friends with her," he said.

Tempers flared in the boardroom, as Ward and Eastwood joined forces against Ma, calling her "a meek little mouse" and "Bambi".

"The way boardrooms are, you have to work with the dynamic that is in the boardroom. We all had to defend ourselves and point out where others went wrong. It changed around," said Ward.

Ward - who has developed a mobile phone app and plans to get involved with men's lifestyle magazines -- backed Helen Milligan to win the show, and said: "She is a capable woman, and Lord Sugar is looking for that. She has gone through all the tasks and won."

hnews@herald.ie

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