Madonna left to Shake It Off as new pop queen Taylor Swift cleans up again
Taylor Swift cleaned up at the iHeartRadio Music Awards, winning artist of the year and song of the year for Shake It Off - and even assisted Madonna by strumming her guitar on stage while the Material Girl sang a new song.
"More than anything in the world, I just hope that any of the fans watching know how much I adore you ... we've gotten closer and closer with each year, not further apart," a glossy-eyed Swift said at the Shrine Auditorium in Los Angeles. "You make me so happy."
The star also won best lyrics for her other hit song, Blank Space.
Madonna, whose recent awards show performances were energetic and upbeat, toned it down when singing Rebel Heart while Swift played guitar next to her.
"My favourite guitar player, yeah!" Madonna said as she presented Swift with song of the year. The second annual iHeartRadio Music Awards also featured Rihanna, Justin Timberlake, Chris Brown and Iggy Azalea.
Guests sat at traditional tables in the vein of the Golden Globes, instead of typical awards show seats. Chris Brown sat with Ludacris, while Swift's table included Snoop Dogg, Ryan Seacrest and Timberlake.
Former boy band member Timberlake, who earned the iHeartRadio Innovator Award for his accomplishments as an entertainer, told the audience that he was called "weird" as a teenager and offered encouraging words to those experiencing teasing and bullying.
"Growing up in school, no one ever called me anything close to an innovator. They called me different, they called me weird, they called me a couple of other words I can't say on TV," he said.
"So thankfully my mother taught me that being different was a good thing, that being different meant you could actually make a difference, so tonight I want to thank my mom."
Azalea and Jennifer Hudson kicked off the show with a jail-themed performance of Trouble, with Azalea dressed as an inmate and Hudson as a police officer.