Wednesday 17 January 2018

Kanye West takes a leaf out of U2's book with release of his new album through iTunes

Kim Kardashian and Kanye West are suing the co- founder of YouTube
Kim Kardashian and Kanye West are suing the co- founder of YouTube

Kanye West looks set to follow in U2's footsteps as he plans to release his latest album through Apple.

The American rapper is reportedly in negotiations to release his seventh studio album, Swish, exclusively with the company.

According to social media site Buzzfeed, West and the music giant have yet to strike a deal regarding the album.

"Sources say the company has been talking to him about it for some time, but hasn't yet been able to finalise a deal, and negotiations ... continue," the website reported.

Kanye famously honeymooned in Ireland with wife Kim Kardashian last summer.

Apple yesterday launched its own music streaming platform and despite the fact that Kanye co-owns rival streaming service Tidal with fellow rapper Jay Z, it seems he still wants to release his seventh studio album with Apple.

There was controversy last September when U2 launched their album Songs of Innocence with Apple and it was automatically downloaded into the iTunes accounts of the company's 500 million subscribers for free.

The band faced backlash from some users who complained that the album appeared on their music devices whether they wanted it or not and claims that the band were forcing their music on iTunes customers.



Apple also faced criticism for not making it clear to users how to delete the 11-track album, and later introduced a one-click tool to allow customers to remove it.

Bono later apologised.

"I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing," he said.

"A drop of megalomania, a touch of generosity, a dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn't be heard.

"There's a lot of noise out there. I guess we got a little noisy ourselves to get through it," he said.

The band's former manager Paul McGuinness recently said he believes the release was a mistake.

"I think that it should have been handled differently," he said.

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