Brendan O'Carroll's Mrs Brown's Boys D'Movie DVD has become the fastest-selling DVD in Xtra-vision's history.
Larry Howard, the managing director of the combined Xtra-vision/HMV business in Ireland, said yesterday that the Brendan O'Carroll movie "had the biggest-selling opening weekend in Xtra-vision's history and that is going way back including titles such as Titanic".
Almost 25,000 DVDs of the movie have been sold by all retailers in Ireland this week, according to Mr Howard.
He added that "queues were out to the door in our stores with people looking to rent out the DVD".
"It's a testament to the franchise's popularity," he added.
The runaway success of the DVD follows the movie taking a record-breaking €1.02m at the Irish box office on its opening weekend last June.
Mr Howard said the Mrs Brown's Boys DVD along with Game of Thrones and Love/Hate will help deliver an operating profit at Xtra-vision/HMV for this year.
He was commenting on new accounts filed by the holding firm for the two businesses, Oxtermount Ltd, that show an operating profit of €3.1m on revenues of €48.8m in the seven months to the end of last December.
Turnaround specialists HILCO Capital Ireland bought the two brands.
Hilco managing director Mr Howard said the operating profit "is a very good start".
He said HILCO has 110 stores including nine standalone HMV stores and employs 1,100 people.
Mr Howard said September was a very poor month, but the businesses have "rebounded very strongly in the last two weeks".
A total of €42.6m of revenues was generated in the Republic, with €6m generated in the North.