It's been a case of lights, camera, action in Dublin's city centre this week as filming continues on two major television productions.
Pedestrians in Francis Street in the south inner city were transported back to 19th Century London yesterday when the Iveagh Market was re-imagined as the period setting for Sky Atlantic drama Penny Dreadful.
Filming for the second season of the show, which has starred Timothy Dalton, Josh Hartnett and Billie Piper, has been under way in the city over the past few months.
Only a few minutes down the road in St Teresa's Gardens, filming is continuing on new TV3 soap Red Rock.
Some key cast members were on set including Andrea Irvine who plays Gda Angela Tyrell and Jane McGrath in character as Sharon Cleere.
A TV3 spokesperson said the scene involved "some special effects", though she was keeping the details under wraps. She said there has been some "really fantastic excitement" surrounding the filming of the show from locals who "could not have been more helpful" while the crews were on location.
"Having had a look at some of the rushes for Red Rock I think people are going to be hooked from the start," she added.
"There's a real sense that we are creating history in TV3.
"This is not only our biggest commission ever but it's Ireland's first new soap in over 20 years. It's going to be amazing."
Red Rock is a fictional harbour town, so the majority of shooting happens around Howth and Dun Laoghaire. However, a number of other Dublin locations have been used in the production.
TV3 recently lost the rights to Coronation Street and Emmerdale to UTV Ireland, but the show's producers won't be using their rivals' ratings as a yardstick for success.
"It's like comparing apples with oranges," said the spokesperson.
"Red Rock is a modern soap that will connect with Irish viewers. It has more of a dramatic feel to it, catering for what is an insatiable appetite for good Irish drama."